Corporate design for yoga STEFANIE FLEISCHMANN
CUSTOMER PORTRAIT
For Stefanie Fleischmann, yoga is a way of life. She has been teaching for many years and wants to show people a way that leads to more health, mental strength and satisfaction. The lessons are mindful, authentic, empathic and full of devotion.
TASK
A complete corporate design is to be developed on the occasion of the studio opening. This should run through the business equipment, the print media, the online presence up to the design of the yoga room and match the style and personality of the owner.
CORPORATE DESIGN
A dark purple is chosen as the main color. In the color symbolism, this color stands for self-reflection, deep immersion and great inner peace. The gentle counterpart - at the same time maximum color contrast (complementary contrast) - is a cream tone. Light red and golden yellow are used as accent colors. The latter is given a particularly elegant appearance when used in the course of golden yellow and cream. However, as with the light red color, this should be done sparingly if something is to be particularly emphasized.
For the fonts, the choice falls on a combination of Alice and Roboto. Both fonts have an open, round character in common. The mechanical appearance of Roboto is a pleasant contrast to the more playful Alice.
The "Flower of Life" is an ornament made up of 19 circles. It has been known as an energy symbol in many cultures for millennia. This meaning in terms of content, as well as the graphic delicacy, fit Stefanie Fleischmann's (yoga) style. The Flower of Life can be used in its entirety, in the bleed or as a pattern in the background.
PRINT MEDIA
In addition to classic business cards, some advertising media such as flyers and posters were produced. For day-to-day business, there are 10-pass cards for attending yoga classes and vouchers can be purchased.When it comes to paper, the decision is made to use natural paper. The cream-colored tone goes perfectly with the colors of the corporate design, as does the soft, natural feel.
